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Key Techniques Used In Weight Loss Ads

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In society today we believe that happiness comes from being flawless and skinny and having super white teeth, which is not accurate. The version of reality that is being created in this weight loss ad is the happiness of a healthy body with weight loss. It portrays beauty as skinny and defines happiness with having no fat on your body. In this weight loss ad, there are an outstanding amount of words, the words in the ad explain the benefits from starting the program, how much you can save, the expiry date, so you know that the time is limited for the deal. In the ad, they quote additional programs they offer, and also the phone number and address to be contacted and visited. Words allow the readers to be drawn in by all the positivity said about the program, and persuade the reader that it will create happiness and health in your life, to become a “new” you. In addition, extra ads are put into this weight loss program to trick society into paying more than what they need. The second key technique used in this ad is images; In this ad, there is only one picture that is displayed, it portrays a …show more content…

The technique bandwagon is suggesting that everyone uses it and likes it. In this ad, it states that “most insurances accepted for visits”; this statement means that insurance companies allow and will pay for most of the program. On the other hand, the quote has the word “most “which mean not all, which can ruin the individual's bank account or their dream of becoming healthy again if it's too much for them to pay by hand. The second technique used in this ad is weasel words; weasel words are the use of vague qualifiers or disclaimers to mislead the consumer into thinking the product is better than it is. In this ad, it states that this program will aim and help the following areas such as; insulin resistance, medication-induced weight gain, food addiction, sleeping and eating

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