ipl-logo

Cheerios Commercial Analysis Essay

703 Words3 Pages

Cheerios Commercial Analysis Essay As seen on Ellen, Heaven and her mother, Tianne are featured doing a dancing

duet together. Heaven and her mother make an incredible first performance

followed by many more appearances on the Ellen Show. At 3 years old, Heaven

is a young, and extremely talented dancer. Heaven and her mother became

internet sensations after posting a video on YouTube. In the video, the two

danced to a very popular Beyoncé song. A commercial aired early January in

2016, for the famous cereal brand, Cheerios. This commercial portrayed Heaven

and her mom, Tianne dancing together, while advertising the cereal. Using this

well-known imagery, the commercial is suggesting that this cereal will make you

healthy …show more content…

This commercial also may give some viewers the

impression that if they eat Cheerios they too can be a talented dancer.

Ethical appeals made throughout this advertisement are the claims made

about Cheerios making your heart stay healthy. It will definitely attract viewers

to want to purchase this product, because people are always looking for new

ways to improve their nutrition. If what they say is true, viewers can count on the

fact that this essential breakfast will help them live a healthier lifestyle and keep

a healthier heart too. This commercial makes multiple claims, that create a

trusting foundation that this cereal will improve the consumer’s well-being. The

actors both portray to be physically fit, showing that Cheerios really do make you

a healthier person.

A goal of the commercial is to attract viewers to buy this product to provide a

more healthful balanced lifestyle. It connects viewers by convincing them that

this cereal will make them more like the idealistic girls featured in the

commercial. This cereal is meant to better lives, and be a nutritious way to start

the day off right. This commercial is meant to persuade viewers by exemplifying

how significant this cereal really

Show More
Related
120 Words | 1 Pages

This is a prime example of how Kellogg’s Cereal company uses rhetoric in their commercials, more specifically though personification. Kellogg’s has used many forms of rhetoric in their Frosted Flakes commercials since the creation of their famous company, and like all things that have existed for a long period of time, they’re bound to change over time.

Read More
756 Words | 4 Pages

When the assistant coach gives him a Snickers to satisfy his hunger he turns into the real coach. This commercial’s entire purpose is to sell Snickers. The commercial also showcases the rhetorical tool of a hyperbole. In this way it automatically makes commercial funny which introduces pathos. The commercial also includes ethos because Robin Williams is in it.

Read More
916 Words | 4 Pages

The most important aspect of this commercial is the pathos, for it is ripe with emotion. This emotion is also emphasized by the mood of the commercial, which evokes very pertinent emotions. Similarly, the ethos and logos of the commercial make the gum brand look very enticing due to the commercial’s focus on the emotional aspects of the gum. Likewise, the commonplaces that the commercial focuses on play an important role in making the advertisement more applicable to the common viewer. Overall, the Extra Gum advertisement effectively persuades the viewer to purchase the

Read More
467 Words | 2 Pages

An ad that a majority have seen and remembered is the “Taste the Rainbow” campaign from Skittles advertisements. They are strange, quirky, and get everyone’s attention with their strong visuals. Additionally, as a large, well-known brand Skittles is quite reputable, giving them a large amount of credibility. Their great success is likely due to their great use of ethos, pathos, and logos in their advertisements. Overall, the ethos of the campaign is one of fun, creativity, and individuality.

Read More
730 Words | 3 Pages

Michael Pollan’s Escape from the Western Diet connects well with what Mary Maxfield says in her article. Both Pollan and Maxfield talk about the ways that dieting is taking over American people’s healths and causing them to become even unhealthier. In Mary Maxfield’s argument she talks about how people believe everything that diet industries say, even though they know that the information they give you is false. This connects really well with what Michael Pollan talks about in his article, which is that people know that these theories that are used for the Western diet are not accurate, but yet they still decide to use the Western diet to help them become healthier.

Read More
1434 Words | 6 Pages

In general, this ad effectively uses the appeals of pathos, making for a very effective advertisement. Whether it be through an emotional connection through the children or a relatable connection that uses the viewer’s own experiences, its use of pathos is very well done

Read More
1121 Words | 5 Pages

The commercial uses a much more easy-going tone to aid in the process of connecting the audience with the young boy in the play. In addition, it serves to slow down the

Read More
1218 Words | 5 Pages

In David Freedman’s essay How Junk food Can End Obesity, Freedman makes the claim to policy arguing that instead of demonizing processed foods, Americans should instead support the idea and production of healthier processed and junk foods. He calls on the public to recognize that while many products on the market these days are labeled as “wholesome” and “healthy”, consumers should learn to become aware of the fat and calorie content in these products because many times they have the same- if not more- fat and calorie contents as that of a typical Big Mac or Whopper. In his essay, Freedman primarily places blame on the media and the wholesome food movement for the condemnation of the fast and processed food industries saying, “An enormous amount of media space has been dedicated to promoting the notion that all processed food, and only processed food, us making us sickly and overweight” (Freedman), he further expresses that this portrayal of the

Read More
751 Words | 4 Pages

Native American warfare was more than just killing for territory. There was meaning, spiritual connections, and traditions behind it. Native Americans did most everyday activities for a reason. There was never hunting for sport, farming for fun, or basket weaving for pleasure. Each of these activities was done for a reason.

Read More
556 Words | 3 Pages

During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

Read More
975 Words | 4 Pages

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

Read More
1137 Words | 5 Pages

Social forces are common in cultures all around the world. Whether it is the compulsion of women to get married and have children or the thrust upon men to be adequate in supporting such families, there is clearly a boundary line that has been created between genders and what is expected of them. Judith Lorber’s “Believing is Seeing: Biology as Ideology” claims that gender is socially constructed. This theory illuminates a study on recreational steroid usage by Matthew Petrocelli, Trish Oberweis, and Joseph Petrocelli, titled “Getting Huge Getting Ripped: A Qualitative Exploration of Recreational Steroid Use.” By using Lorber as a frame to analyze Petrocelli’s work, I have concluded that expectations embedded in bodybuilding result from

Read More
828 Words | 4 Pages

Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like

Read More
947 Words | 4 Pages

So this commercial gives facts and statistics to prove their points in their advertisements, trying to get the audience to believe that their product is the

Read More
926 Words | 4 Pages

Body by Milk.” This is a great use of an ethos appeal because by using “smash hit” it makes Panettiere seem more credible since it talks about how she creates smash hits in her life whether it’s in her singing or acting career. In return it creates more credibility to Milk when the advertisement explains how her body is made by milk. To get her physical attractiveness, the viewer must drink milk. In the more fine text in the advertisement, it goes on to talk about how milk helps the body by saying, “the protein helps build muscle and and some studies suggest that teens who choose it tend to be leaner.”

Read More

More about Cheerios Commercial Analysis Essay

Related Topics

Open Document