The reason people will buy Nike over the less expensive brands is because how they are advertised and marketed. With all these athletes wearing and promoting these shoes, they are hypnotizing us. We all want to be something like them whether it 's to be fit or extremely good at whatever skill they have. We feel it 's the next step closer to achieving that goal, they can also give you a sense of dominance because you feel you have the best shows on the maker and not everyone can afford them. People also always trie to in the loop with the new