It is interesting to know why we believe in what we believe; there must be something which pulls us towards these certain beliefs. These can be obtained from our own personal life experiences, lessons which we acquire from those around us, and also through cultural materials which transmit information. Hence, this can be part of an ideology, but one cannot restrict its limits upon an individual. Furthermore, ideologies which can be associated with culture and archetypes, are something which keep on evolving with history and can be seen to respond to circumstances which are societal.
Gramsci believes that all human beings are able to make sense of their lives and their experience through, what can be referred to, as the ‘common sense of popular culture’. This common sense is seen to be a main reason for ideological clashes; this is mainly due a practical consciousness that accompanies the daily life’s actions. Hence, Gramsci is distressed for popular thought’s character and popular culture itself. It is impossible to avoid the impact of Marxism upon culture and ideologies. In fact with Marxism,
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Ideology may surface as the ‘engine of social action’ and cultural portrayals are in turn confronting the effects of actions which are stirred by ideologies. In order for one to truly comprehend the link between culture and ideology, one can acknowledge the personal affiliations and attitudes that might be cast into the public, hence making use of the mass media. The connection between ideology and culture is quite complex, however it can be regarded in three manners: i) the ideological input and output, which are ways through which the ideological beliefs are transmitted or communicated. ii) cultural criticism, which refers to the popular message, and finally, iii) ideological hegemony that shows a certain status quo via culture to reinforce