A STUDY ON GROWING IMPORTANCE OF E-COMMERCE
CHAPTER 1
1.1 INTRODUCTION

The trend of e-commerce has increased rapidly in the recent years with the development of internet and due to the easy accessibility of internet usage. Easy access to internet has driven consumers to shop online Books, airline tickets/reservations, clothing/shoes videos/games and other electronic products are the most popular items purchased on the internet.

Through electronic marketing and internet communication business firms are coordinating different marketing activities such as market research, product development, inform customers about product features, promotion, customer services, customer feedback and so on. E-commerce is used as a medium for communication and electronic commerce, it is to increase or improve in value, quality and attractiveness of delivering customer benefits and better satisfaction, that is why e-commerce is more convenient and day by day increasing its popularity.

The two most commonly cited reasons for e-commerce have been convenience and price. The capability of purchasing without leaving your place is of great interest to many consumers. Not only does e-commerce offer really good deals, but also brings optimum convenience to the consumers. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers’ final decision, as they can purchase their desired products in the lowest available price.

Not only benefits