Importance Of Marketing Ethics In Marketing

Introduction

Honesty, fairness, responsibility, respect, transparency; these are only a few of the words that come to mind when the subject is ethics. What exactly is ethics? Valdemar Setzer once said "Ethics is not definable, is not implementable, because it is not conscious; it involves not only our thinking but also our feeling" (Valdemar V. Setzer). The Mariam-Webster dictionary defines ethics as, “rules of behavior based on ideas about what is morally good and bad; an area of study that deals with ideas about what is good and bad behavior; a branch of philosophy dealing with what is morally right or wrong; a belief that something is very important” (Merriam-Webster). Ethics is the factor to know how to handle and deal with decisions

It involves emphasize transparent, trust, responsible personal, and organizational marketing policies. Not having any ethic will damage consumers and other stakeholders. Therefore, it is equally important for both small to large companies but it does differ from one another. Just like how, generally speaking, the term “ethics” refers to the way people relate in a moral manner toward others in all of their various interactions, marketing ethics refers to the application of this morality in reference to the way companies conduct businesses with their consumers and other related parties. Marketing ethics may also refer to the manner in which a business presents its products to consumers generate more sales and make more profit. Such a practice must include a conscious attempt by the companies in question to apply moral principles when they are dealing with clients or other customers, especially when it comes to the production, pricing, and promotion of their goods or services. Some ethical issues are universal, while some are derived from the culture and beliefs of various people. Since marketing is oftentimes the first line of information a person receives about a certain product or company, it is extremely pertinent for the extended life of the company who is making or producing that certain product or is representative of that company, to be honest in their approach to the public. If they are unethical if they prey on weakly minded customers and other related parties then the company would surely suffer. There many different types of notwithstanding unethical marketing are such as surrogating, stereotyping women, and false comparisons. Surrogate can find way to remind the consumers of their intent with being direct. Stereotyping women are often seen as sex objects and shows a sexist culture. When business makes fake and misleading claims about their competitors that is false comparison. It could