A brand ethics issue would be a brands stance on feminism and in 2017 feminism became a popular trend. According to “She Knows Media” woman cover a $14-trillion market and because of such market power that woman behold advertisers have reverted to femvertising. Femvertising is defined as “advertising that employs pro-female talent, messages, and imagery to empower woman and girls (Skey, 2015).” She Knows meadia did a survey on 600 woman and found that: (a) 71% think brands should be responsible for using advertising to promote positive messages to woman and girls, (b) 52% have brought a product because they liked how the brand and their advertising portrays woman, and (c) 46% have followed a brand on social media because they like what the