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Trustworthiness And Trust Essay

925 Words4 Pages

ABSTRACT
Purpose-Founded on the trust theory, the purpose of this paper is to observe examine the attitude and opinion of trustworthiness and trust in users. Further, it describes the beliefs of various factors like competence, integrity, shared values, benevolence, trustworthiness and trust.
Methodology- The paper represents an empirical study conducted on a sample of 255 respondents from college students. The data has been collected through a well-structured questionnaire via direct communication to the college students. A factor analysis is used to constrain the factors among competence, integrity, shared values, benevolence, trustworthiness and trust.
Findings- The primary data were collected from the respondents through questionnaire and …show more content…

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