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Social Media Definition

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Introduction

Information management is a term that is commonly be understood as the act of collect, store and manage information to be used for different purposes. Although the development of social media is not included in three big changes in the technological industry which have changed the way information is managed and used that are: the popular use of mobile computing, the growth of “Big Data” and, the development of Cloud Computing (Laudon and Laudon, 2016), social media still brought not less advantages to users via its applications as it enables users to communicate and share information more effectively and efficiently. Thus, it is a topic that worth to be research of how information management is changed with the development …show more content…

Neti (2011)’s definition of social media is quite similar to Kaplan & Haenlein’s idea that it is consisted of two parts that are “social” - the action of exchanging information between people and “media” - how information are sent across different channels. According to Tremm & Leonardi (2012), social media can be mainly divided into Wiki, micro blogging, social networking application and social tagging sites and each of them has different function. Social networking sites such as Facebook or LinkedIn allow users to connect with other people and present themselves, as well as communicate online in an efficient way. Wikis is, however, useful for creating and customising content pages about any topics, mainly for researching purposes. Blogs are widey used for making online posts and managed by one person but other people can interact by freely discuss by adding comments on that post (Kaplan and Haenlein, 2009). And lastly, social tagging applications helps people to manage their bookmarks of websites for later accesses. According to Kaplan and Haenlein (2009), social networking sites are becoming so popular among Internet users that there is the creation of new …show more content…

According to this model, those functions are counted to how social media type can allow users to a certain level of: know of other people’s presence (know if other users are able to access), share/exchange information, being associated (users are somehow related to each other), reveal user’s identities (age, gender, location, etc. ), communicate (users communicate with others via certain social media), identify other’s reputation (identify the standing of others) and form groups. Base on this, firm can find out which social media type that is most suitable for their purposes. For example, if a retail firm want to find a system where they can communicate with customers, a system with high rate of share information, reveal user’s background identities and communication might be the most suitable. On the other hands, when it comes to the requirement for a system which mainly supports knowledge sharing, high rate of reputation identify, share information and reveal user’s identities might be more suitable as information is more reliable when author’s information is

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