Is New Belgium's Competitive Advantage?

185 Words1 Pages
Competitive advantage is anything that a company does better than its competitors. These things that create the advantage are what set them apart in supplying customer service, products, and relationships. (Ferrell & Hartline, 2011) These can include relational advantages, legal advantages, organizational advantages, human resource advantages, product advantages, pricing advantages, promotion advantages, or distribution advantages. These advantages can be real or perceived. (Ferrell & Hartline, 2011) The competitive advantage can either be something that is done better by a company or a weakness of the competitor. New Belgium has a loyal employee base with little employee turnover. Employees of over one year are eligible to purchase