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J. C Penney Chief Executive Summary

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Three months into his position as Chief Executive of J.C Penney, Ron Johnson was wanting to turn things around. Mr. Johnson chose to actualize the same procedure utilized at his previous organization Apple. He laid out arrangements that included turning the stores into distinguished shops, lounge areas and overlooking steady deals for consistently low costs. The thought to make the store all the more welcoming included, highlighted brands names, acquire control over estimating. J.C. Penney has been battered for a long time by its rivals. Penney shed its index business and put resources into brand names and organizations with hot dealers. be that as it may, it kept on battling with dull deals and the need to mark down intensely to clear

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