Who Is Jell-O: America's Most Famous Dessert?

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Jell-O is known as “America’s Most Famous Dessert.” In 1897, Pearl Bixby Wait and his wife May Wait trademarked Jell-O in LeRoy, New York. Since the main downside of gelatin is the lack of taste, they combined sugary fruit syrups into gelatin to make it taste better. The flavors that were first created were strawberry, orange, lemon, and raspberry. May created the name “Jell-O” by combining the words jelly and gelatin and added an “O” since it was a popular trend to end a product name. Due to Pearl not knowing how to market their product, he sold Jell-O to Orator Francis Woodward, the owner of Genesee Food Company for $450 in 1899. Jell-O was intensely advertised, and by the 1900s, numerous cooking experts discovered Jell-O and decided it was