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Joan And Julie: Video Analysis

424 Words2 Pages
In the video, Joan and Julie gave us several reasons that a new product will fail and some examples. The first reason is company spends all the time on new product development and manufacturing, so when they launched the product there is no enough time and money left. The second reason is when company does the product research, they fall in love with the product, so they do not want any change and think others are not right. When they launch the product, consumers do not really like it and product fail. Joan said in the interview that if a product you are going to launch is a new category, should leave enough time to make sure consumer will get excited about it and desire to buy it. The last biggest reason they gave us is as for a producer,
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