Joel Beckerman Sonic Boom

uiding. They mostly can find lost child by using this way, so they don't use announcements. Then, the most important factor to complete dreamland is music. We can hear music wherever at Disneyland. Between moving attraction to next attraction, Between moving thema of park to next park and after getting off roller coaster too. We can hear music all the time. Disneyland calls this space of transfer, "transition and decompression zone." This area is positioning that people are still in the fantasy world, but they can separate from there temporarily. People may get tired when only an up-tempo songs continue while they are moving. At that time, the music is played is like sounds of wind or twitter of birds. This space is important for guests to relax. Therefore, comfortable music is used at this place and excitement music is used at close to the attraction. The author of "Sonic Boom" Joel Beckerman described about importance of music as follows. "Boom moments are those moments where sound or music triggers some powerful emotional reaction that just transforms your experience in an instant." (Sonic Boom) In other words, the most important music which is played when guests are not conscious. For example, if you hear song of "It's a small world" or "Indiana Jones", you can predict what is waiting for next. Music has the effect for guests to give information earlier than sight. Such unknown ideas inspire our subconscious mind and we are into the

In the field of marketing, it is said that 20% of customer generate 80% sales. It is called the 2:8 law. This 20% refer to customers who have high customer satisfaction level, that people can be called repeater. The more repeater increase, the more business will be stable and develop. Then, to get loyal customers what strategies does Disneyland use? That is starts at setting aim. "Setting objectives and formulating