The puritan rhetoric and conception of love does not in any way match with the normal human way of perceiving love. John Winthrop explains it as it is written in the holy Bible, and also expounds it by the use of his knowledge. His explanation out of the Bible are not however as complicated as those of ordinary people, who believe that love is expensive and one has to buy it from a friend. Winthrop convinces the Christians on the simplicity of love, and later brings them to understand that loving one another is the greatest commandment which has a reward at the end. Unlike the rest of the people who are non believers, Winthrop touches on the aspects of love by quoting different verses from the bible. He also answers some rhetorical questions