ipl-logo

Swot Analysis Of Jordan Shoes

1163 Words5 Pages

Marketing
Product /Service
The company name JORDAN Shoes are famous for their comfort and it was initiated by Nike for the former professional basketball player, Michael Jordan in 1984 and released in 1985 and now it’s all over the world.
The Jordan shoes now launching formal shoes that feel like sneakers, with cushions helps to reduce staining on foot , this integrated technology helps to absorb effect from the bottom and sides, antimicrobial, high breathability which keep feet fresh, cool and dry.
• Latest technology with fine leather quality
• Stitching professionally results in durability
• Sole will be in comfort zone
ORIENTATION
What best describes your firm’s orientation ? Production Sales Marketing Company Societal Relationship …show more content…

Younger generation may not recognize Michael Jordan.
• More emphasize done on quality of shoes rather than design
• Tax structure
• Competitive Market
• Key brand Ambassadors leaving
Opportunities
• Wide assortment of product offered
• Better customer services
• Strong retail store network
Threats
• Potential brands like Prada , Louis Vuitton etc.
• Intense competition seen in the market regarding the choosing of any product from the alternative one.
• Every customer taste and preference are different which became a great threat for the organization to survive in the market.

List keys to success:
Keep working hard – to be successful one have to work at it.
Be different – it is necessary to come out to be different from your competitor.
High expectation – set goals and work to achieve them.
Describe all potential ethical problems your firm may face:
Producing while using natural resources may result in scarcity of natural resources, moreover mass production results in a lot of waste that pollute the environment.
Thus jordan has decided to donate toward GO GREEN environment and on environment day we have decided to plant thousands of trees in various parts of the country.
External Environment
Demographic:
Demographic factors …show more content…

Purchasing power : There is a positive correlation between person’s income and his purchasing power thus more income means more purchasing power which results in frequent buying.
List advantages of operating online:
Advantage How will you leverage the advantage?
Easy access to the market there are many websites available for sellers which helps them to sell their product online within a short period of time such as eBay, Amazon and so on.
Potential for quick growth it is easy to obtain a high rate of returns in short time with the help of e-sales with the use of good digital market strategy.
Widen market online selling plays vital role in expanding the size of the market because the internet makes world global village. Many e-sellers offer their websites into different languages for creating demand for their products in various countries.

List disadvantages of operating online:
Disadvantage What steps will you take to overcome it?
Websites costs We will cut cost making a long term contract with advertising agencies, also selecting the right place to advertise can cut extra

Show More
Related
466 Words | 2 Pages

Intro Shoes have always been around since the dawn of time. There have been many designs come along with this as there is so many different shoe designers who create shoes. Everybody has there own taste on what type of shoe they like and what feels more comfortable to them. This is exactly what that website is aimed to do so if you want to know what shoe for playing basketball or even just a casual shoe to wear, this is the right place for you. Back in the day shoes were not made intended to be high quality but more of a necessity.

Read More
920 Words | 4 Pages

The hype grows as a result from the intentionally low supply of each sneaker released by big sneaker companies. Due to the popularity of the sneakers in today’s market, sneaker culture opens an opportunity for the sneaker collectors and comes up with the idea of the resale market that led to the impressive growth of the secondary market for sneakers. The sneaker trend has been around ever since when sneaker companies started associating with recognizable sportsmen as a brands’ ambassadors, and use the concept of celebrity endorsement. “Branding really took off during the post-World War I era when shoe

Read More
1063 Words | 5 Pages

Nike’s first globalization strategy was outsourcing. Nike Inc. realized that manufacturing its products (footwear) in the U.S was expensive and to further export these products to distributors outside the U.S would be a massive challenge. This is because price affordability was a major concern for customers outside the U.S who would not comprehend why sportswear should be that expensive to buy. However, Nike Inc. took advantage of globalization by using the Japanese high-quality, low-priced production strategy by outsourcing all its shoe production to Japanese producers (Locke,

Read More
787 Words | 4 Pages

Also the rise in inflation rates of an economy can affect the way a company prices their products and services. The biggest threat that Nike would face economically is from an economic recession. A recession would have an effect on Nikes growth

Read More
1064 Words | 5 Pages

Starting as just a mail-order business with some retailers, it quickly opened new manufacturing facilities, starting with New England in the early 1980s as well as it signed contracts with other international distributors. While producing at lower costs outside the US, New Balance sold its shoes at a higher price than the average market and started to have huge sales anyways. Moreover, what makes New Balance’s operation strategy unique is that they offer their shoes in multiple widths and always have inventory in case the retailers get out of stock. This supports directly two of New Balance’s main competitive objectives being first that they want their customers to feel uniquely served by offering several widths of their shoes for different kind of feet and letting the customer not wait for the delivery of the shoes but always having inventory to push into the retail stores in case of scarcity. A good customer experience is one of their key competitive

Read More
1146 Words | 5 Pages

A new competitor whose sell the footwear of leisure and fashion . 0.05 2 0.1 Total Score 1 2.25 Justification of Nike key external factors. Opportunities 1st

Read More
833 Words | 4 Pages

It will be easily giving the consumer make the decision in short time when buy the Nike’s product without compare with other Nike retail. Weakness 1. High Prices Nike is a strong brand at the global market and it normally sells the product in the market with high price to get higher margins and profit value. However, many competitors cost of the footwear is lower than Nike in the market, particularly in emerging markets, this can give consumers get many choice about the footwear.

Read More
789 Words | 4 Pages

Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

Read More
1301 Words | 6 Pages

Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

Read More
1313 Words | 6 Pages

In addition, Nike products can also be sold cheaply and with its mass production benefits, Nike positioned The Promise and Perils of Globalization: the case of Nike 3 itself strategically enough to meet global demand. As stated by Hill, (2007) “Nike enhanced the productive capacity to meet the rising demand, hence; satisfying the customers’ needs.” The positive and negative impacts of this

Read More
870 Words | 4 Pages

As a result, the company has suffered for disappointing earnings and sales. One of the reasons is because in the attempt to turn around the company, the raw material and labor cost increased which lead to an increase of 20% per item. As a result, now the company is facing struggles because foreign competitors such as Zara, H&M, Walmart and Target are stealing its customers with cheaper and fresher fashion. Another driving force that affects the fashion industry is the information revolution. The instant availability of information and instantly interaction are the implication that has changed the nature of competition in the fashion industry.

Read More
1424 Words | 6 Pages

NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .

Read More
2130 Words | 9 Pages

The strength of high price product strategy is that Nike can earn more on each single item. Also, it can ensure the quality of the products. The low-priced products policy could widen the customer group and attract more buyers to boost the sales. The weakness of selling premium is that only high-end buyers could afford to buy it.

Read More
1142 Words | 5 Pages

The most valuable reason for the popularity of online shopping among the people is its high convenience. First of all, online shopping allows the customers to buy products at any time that is convenient for them. While traditional brick-and-mortar selling businesses tend to work during specific time periods, online shopping is accessible at any time. An immense benefit of online shopping is that it is available 24/7. As a result, the customers do not need to think that they will not manage to buy something since the shop is already closed.

Read More
996 Words | 4 Pages

Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods. Nowadays, the desires to shop and buy through the Internet become a trend to the people. Usually, the rate when people use to online shopping is during the festival season such as Hari Raya Aidilfitri.

Read More

More about Swot Analysis Of Jordan Shoes

Related Topics

Open Document