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Justify Charging Windham Pharmaceuticals For Impressions Instead Of Click-Through?

1692 Words7 Pages

MG660: Strategic Marketing Rinkesh Rana MedNet November 18, 2015 1. Discuss what an advertiser wants: sales, leads, brand awareness? What are the metrics for measuring these? The advertiser don’t want any single things sales, leads and brand awareness, but they want the whole package which contain sales, leads, and brand awareness. Advertiser wants to promote their product, so that customer gets to know about their product and stay in touch with their product. Mostly advertiser wants entire sales, leads and brand awareness. First main aim of each advertiser is to increase the sales as much as possible. It depends on the goal of the company weather the company has short term goal or long term goal. If it is for short term goal then …show more content…

What is the best argument Heather Yates can make to justify charging Windham Pharmaceuticals for impressions instead of click-through? Does she have acceptable alternatives? The best argument Heather Yates can make to justify charging Windham Pharmaceuticals for impressions instead of Click-Through. As we all know that the MedNet is highly recognized and trusted by the medical community the information which they gather about heatlh and medical is from doctors, 24 trained journalists and additional material came from the faculty of prominent medical school, news agencies, community chat and virtual communicate medical information. The website is very friendly and free to access. The visitors visit the website they search symptoms and/or learn about medical …show more content…

What steps can Mednet take to address emerging competitive threats? MedNet competitive threats are mostly for those competitors whose concentration is to service of medical information like the U.S national library of medicine and world health organization weren’t nearly as MedNet. MedNet would have to begin analyzing the possibility of allowing more general content on their site. They would have to look into the benefits and disadvantages of doing this and how their existing advertisers and readers would react. The company should work on the built a brand which is trusted by its conustomers. MedNet should be able to catch the opportunity where they see potential threats. MedNet does not charge fee to the customers were as other does. But now MedNet should start charging the fees not for all information but only for information that is very specific to the field. So they should start charging on some information. As we all know that the MedNet has very strong background, trustworthiness image among the consumers, so they should keep doing that and improve in that made more research on the information which they upload on the internet. As the customer believe on the information which is uploading by the MedNet because they know that the resource which is upload on their website is highly researched and 100%

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