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Juxtaposition And Rhetorical Analysis Of John F. Kennedy's Tragedy

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In his news conference, John F. Kennedy utilizes juxtaposition and parallelism to support his idea that with the decline of huge companies, the price of things is going to start to increase significantly for Americans. The first rhetorical strategy Kennedy uses in his news conference is juxtaposition to show that with the decline in workers and the decline in profit will create an increase in prices around the country. This is shown when he says "when we are devoting our energies to economic recovery and stability, when we are asking Reservists to leave their homes and families for months on end, and servicemen to risk their lives- and four were killed in the last two days in Viet Nam- and asking union members to hold down their wage requests, …show more content…

Kennedy says in his news conference," If this rise in the cost of steel is imitated by the rest of the industry, instead of rescinded, it would increase the cost of homes, autos, appliances, and most other items for every American family. It would increase the cost of machinery and tools to every American businessman and farmer. It would seriously handicap our efforts to prevent an inflationary spiral from eating up the pensions of our older citizens, and our new gains in purchasing power"(line 23-31) This shows that when the decline of the companies it will seriously handicap the American people due to the large increase in prices. This is also shown in, "And it would surely handicap our efforts to induce other industries and unions adopt responsible price and wage policies"(line 43-45) This shows that it would seriously hurt Americans. Kennedy says more about how the prices are going to have a devastating increase in price, which is going to lead to competition in foreign markets as people are not going to buy our products if they are more expensive than other countries, this is shown in "how more efficiency and better prices could be obtained, reducing prices in this industry in recognition of lower costs, their unusually good labor contract, their foreign competition and their increase in production and profits

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In 1962, President John F. Kennedy, a strong advocate for secure prices and wages, held a news conference regarding the inflation of steel prices and how it has impacted the American people. In order to achieve his purpose of convincing steel companies to reduce prices, JFK utilizes the rhetorical devices of anaphora, logos and pathos. During his speech, Kennedy appealed mostly to the logos by furnishing statistics to persuade the companies to stop elevating the prices of steel. An example of this is in line fifty five where he states, "Steel output per man is rising so fast that labor costs per ton of steel can actually be expected to decline in the next twelve months. " This indicates how significantly the prices of steel were raised and

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At the start of the recession steel prices increased by almost 6 dollars a ton. President Kennedy addressed the issue on April 11th, 1962 at a news conference. During this conference President Kennedy stated on line 5 that this was “wholly unjustifiable and irresponsible defiance of the public interest”. Throughout the conference President Kennedy uses many rhetorical techniques such as using an ethical appeal through shared values, diction through a somber tone and word choice, and an emotional appeal to illuminate the issues that increased steel prices have caused. President Kennedy also uses intelligent, formal fiction through this speech regarding the increase in steel prices.

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When explaining this relationship Kennedy states, “it would surely handicap our efforts to induce other industries and unions to adopt responsible price and wage policies”. Kennedy shows that the raise in steel prices goes against what he has been trying to implement as president. By pointing out the negative effects the raise in steel prices will have on American citizens and American industry, Kennedy is able to show his audience that he is not okay, and does agree with the steel corporation’s increased steel prices. This enables Kennedy to relate to his audience, and to let them know that he is on there side and is not in favor with the corporation’s decisions to raise the prices of

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Kennedy appeal to his audience emotions, “…we are asking Reservist to leave their homes and families…service men to risk their live‒and four week killed in the last two days in Viet Nam‒” (9-13). The fact that four people gave up their lives to protect citizens of America appeal emotional to the audience. The audience emotions allows then to agree with Kennedy that the steel companies should not have change their prices. In addition, Kennedy uses multitude of statistics in his speech. Kennedy mention, “Employment costs per unit of steel output in 1961 were essentially the same as they were in 1958” (60-61).

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