KS Juice Bars: Motivation

Motivation is the desire to achieve a goal. Some people are self-motivated, while others need to be motivated, as is the case with KS Juice Bars managers. In order to motivate them, Karen and Salman should consider both financial, and non-financial motivators.

Firstly, bonuses are the additional money paid to an individual or group of individuals upon achieving an exceptional target. On the one hand, bonuses appear like a good idea for KS Juice Bars to employ because it allows workers in the business to work harder to achieve more money and praise, which leads to well-motivated employees who know that their efforts are not in vain and that they are going to be rewarded for it. Additionally, it is possible for KS Juice Bars to make a profit

In this way, employees can receive fringe benefits in addition to their normal pay. Fringe benefits are often described as the 'perks' of the job and could include free counseling service, subsidised meals, free private health insurance and the use of the company's facilities such as gym. On the one hand, it is a good idea to adopt fringe benefits because it is more suitable for an expanding business, considering that it may be cheaper to give US$2000 of fringe benefits than US$2000 in cash. Employees may also pay less tax. Additionally, many benefits provide protection and security for workers and families. This might help to improve worker satisfaction since it satisfies the safety and security level in Maslow’s Hierarchy. However, Herzberg would argue that fringe benefits are hygiene factors and cannot motivate employees. In my opinion, this is a good idea because it is hard for an expanding business to increase wages and maintain profits at the same time, and fringe benefits allows for motivation on a cheap

They are only presented with the problem and are allowed to figure out a solution themselves. On the one hand, autonomy is a good idea because KS Juice Bars struggles with giving their employees a say in decisions, as per the manager’s letter. An advantage of this is that autonomy allows employees to be motivated and more challenged which would lead to more creativity in the business. This gives workers control and suggests that they can be trusted. Additionally, it can give employees more self-confidence and is a way of recognizing their achievements. However, some workers may respond negatively if they do not receive extra pay. They may feel this is just a way of laying off managers and 'squeezing' ore out of workers. In my opinion, autonomy should be implemented because it addresses the issue put forward by the manager. Herzberg would also approve of this since he believed that money were hygiene factors and did not motivate employees. Instead, motivators like autonomy allow workers to achieve aims, have responsibility and interesting work, which Herzberg believed would motivate