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Kellogg's 1971 Sugar Smacks

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Kellogg 's 1971 'Sugar Smacks ' ad features a smiling John Pertwee, famously known as the 3rd Doctor, holding a bowl of the puffs of wheat. Beneath his face is the phrase "the timeless energy of Dr. Who". and a bright yellow label for a "Free! Dr.Who Badge". The design as a whole is very vibrant, yet there is a juxtaposition between the color and the white name label. This reference entices children from the ages of 6-12.
This age also corresponds to the physicality of the cereal. The small size of the puffs makes it an easy snack, yet a choking hazard for a child under 6. It also poses a simple reference to health benefits, including added energy which appeals to mothers.
Ethos is used through the reference to the Doctor because he is
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