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Key Word Analysis Paper

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App industry is one of the largest and fastest growing Industries right now. Statista reports, the industry was worth of 41.1 billion in 2015 and will touch 101.1 billion within 2020.

And a huge number of apps available sustain this enormous growth. Statista estimates there are 2.2 million apps in Google play and 2 million in Apple app store.

Do you know users find out 53% of these apps (which is well over million) while manual app store browsing?

If you are not paying attention to improving your app's ranking you are leaving a lot of money on the table. But how can you take your app to the top of search results for specific keywords and leaving the fierce competition behind?

It's the time to pay attention to ASO.

What is ASO (App store …show more content…

That being said, keywords in the description don't have a profound effect on app store algorithm. However, keywords in app description do matter on Google search algorithm ranking and can drive thousands of search traffic. That's why Keyword is considered as the most important aspect of ASO.

Let's focus on two key areas where you can use keywords optimization for app ranking.

Headline:

Keywords in app title have the biggest impact of ASO. MobileDevHQ sampled 25 keywords and calculated that keyword in title alone can improve ranking by 10.3%.

They keyword placed in the title should be long tail with the high volume of search traffic. Spend your time with keyword research for finding best keywords for your app. Your target should be to rank in as high as possible, Say 25 among 200 for a long tail keyword, instead of 500 in one billion for a less focused popular short keyword. There are few more things you should be aware of,

First 25 characters are of utmost importance.
Avoid special characters as algorithms don't index those.
Try not to take the similar title of an existing app.
Be aware of excessive keyword stuffing. Keyword cannibalization can lower your app ranking. …show more content…

There are several ways to get positive reviews and rating. Here are some of those "ways".

Don't bombard your users with annoying pop-ups. It will hamper their user experience and you will end up getting some negative reviews.
Don't ask for a review at first, instead ask whether they want to give a review or not.
Ask your user for a rating only after a positive experience. Your users will more likely leave 4-5 star rating. For instance, HotelTonight asks for a review only after successful booking.
Circa News is another such example. They wait until any specific user uses the app 10 times over the course of 3 days. Usually, repeated usage indicates user satisfaction and Circa News only approach satisfied users.
Blogger outreach is a very effective way of getting boatloads of the positive reviews. Find out influential tech bloggers with large loyal reader base. Their readers trust their opinion and positive reviews from those bloggers can increase the number of downloads and rating
Last words: Keep the ball

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