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Killing USftly: The Advertising Image Of Women

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After watching the film killing us softly: Advertising image of Women, I have learned several things about women’s image in our society. In the film, it was shown how advertising is a powerful force of socialization. The ads shown in TV’s sell cultural norms. In the movie, it was shown how women in our society are usually defined as a sex object. They can be part of the advertisement only if they look slim and sexy, whereas there are no restrictions for men. Women are always overly concerned with how they look. For example, In Indian culture, if you are age 25 and older and you are decent looking unmarried girl, everyone is society will start talking about you and you not getting married. It has become a social norm which everyone follows nowadays in India. …show more content…

This is related to what we learn in class about Gender stratification. Gender stratification is unequal access to power, property and prestige for Men and Women. Your gender is your master status in society and it cuts across all aspects of life. Women are always ranked inferior to Men whether it is in sports, politics, and business. When we are talking about sports, there is always more media coverage about Men’s sports such as football or baseball. These sports are national level and men always get recognized for their efforts and hard work. On the other hand, women’s sports such as softball do not get same recognition as men. Secondly, in business field, most of the executive level positions are held by men because they are considered more suitable for those

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