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Kiss Casinos Marketing Strategy

555 Words3 Pages

In a highly competitive iGaming industry, there are several ways to catch the attention of players and draw them to the site. With the casino name and website motif, there should be very little doubt that Kiss Casinos is targeting the testosterone of male players located throughout the world.

General Overview
The Kiss Casinos website has a great deal of sex appeal and it's highly functional to boot. If the players can get past the sexy models, they will be greeted by an excellent selection of games from a nice group of software providers, plus plenty of ways to make a deposit. The one negative this site currently has to live with is a limited number of promotions being offered. Otherwise, it's all systems go for interested players.

Promotional offers
The only promotion currently listed on the website is the requisite welcome bonus. Players can earn a standard matching amount over their first two deposits with a nice batch of free spins included with the first one. Without an advertised VIP club, it looks like players will have to beg and plead to get extra benefits after joining the site.

Software …show more content…

It all starts with SoftSwiss' base software platform. After sprinkling in games provided by Quickfire (Microgaming), Betsoft, and Ezugi, the site becomes a viable competitor in the industry. Currently players can only access this site through their web browsers using instant play or Flash mode with no download required. They use a random number generator (RNG) to assure players they are getting fair and honest results on all casino games. The RNG has been tested and certified as fair and safe by independent auditors at iTech

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