Industrial marketers tend to invest their time and money into content marketing, however, they do not always invest their time and energy into creating a strategic plan that results in a profitable outcome for their organization.
At the Eisen Agency, we thrive on being successful leaders in today’s fast moving global marketplace. Each of our executive’s knowledge and expertise span across a wide variety of industries; from banking to industrial, we’ve got you covered. Let us use our knowledge to benefit you. Here are five cool tools every industrial marketing rock star needs to understand in 2016.
1. Buffer
This simple analytics platform is the best way to decrease social media time, increase engagement and drive traffic to your organization's website. This interface allows you to share content across multiple social
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Scoop.it
Scoop.it allows business and professionals to discover, curate and publish a wide array of content to increase visibility and drive visitors to their website. This platform not only allows you to collect articles on specific content but search millions of users and topic boards related to the industrial industry. And, this tool integrates with Facebook and Twitter, sharing your curated content with the click of your mouse.
3. Klear
Klear is a social intelligence platform that serves as a sophisticated influencer search engine. This platform can connect you to the right people around the world and become a very successful networking tool. It will also analyze your engagement, performance, benchmark your landscape and provide insight so you can stay ahead of the curve.
4. Canva
Producing engaging content and producing it consistently are two large obstacles when it comes to implementing a marketing plan effectively. If you are looking for an easy-to-use tool, loaded with features to create visually engaging content to share with your audience, you have found it. From magazine covers to social media ads, Canva has you covered.
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