Unit 5 Written Assignment Department of Management, University of the People BUS 5117-01-AY2023-T3: Strategic Decision Making and Management Dr. Kartika P 1 March 2023 Unit 5 Written Assignment Kohl’s (KSS) is one of the main players in the department store sector in the US, as an omnichannel retailer with more than 1,100 stores in 49 states, approximately $19 billion in annual sales, and a “commitment to inspiring and empowering families to lead fulfilled lives” (Corporate.kohls.com, n.d., para. 1; Meyersohn, 2022, para. 12). Kohl’s provide a wide range of quality products, exclusive brands, savings, and the convenience of shopping where and how customers prefer. In 2018, it appeared to be in the strongest position of the three largest …show more content…
7). I will attempt to identify and analyze some of …show more content…
Accordingly, Kohl’s must focus on cloud management elements such as visibility, insights, recommendations and automated actions, to reduce waste and increase revenues, while “leveraging AI and ML to control and optimize their cloud environment” (Zulhusni, 2022, para. 12). Differentiation strategy to support the cost-focused strategy Kohl’s can hardly compete with Walmart and Amazon in terms of prices, or product variety and it appears to be caught by “death in the middle” as it still has not returned to pre-pandemic sales performance, whilst its rivals/competitors are enjoying big gains from the increased trend towards strong consumer spending (Meyersohn, 2022). Kohl’s has good product quality, but the most relevant differentiation strategy must be based on customer service which is not cost or capital intensive, and which can be leveraged through the company’s culture and values, and communicated to all stakeholders in the effort to remain a going concern in such a highly competitive