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Kohl's: Strategic Decision Making And Management

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Unit 5 Written Assignment Department of Management, University of the People BUS 5117-01-AY2023-T3: Strategic Decision Making and Management Dr. Kartika P 1 March 2023 Unit 5 Written Assignment Kohl’s (KSS) is one of the main players in the department store sector in the US, as an omnichannel retailer with more than 1,100 stores in 49 states, approximately $19 billion in annual sales, and a “commitment to inspiring and empowering families to lead fulfilled lives” (Corporate.kohls.com, n.d., para. 1; Meyersohn, 2022, para. 12). Kohl’s provide a wide range of quality products, exclusive brands, savings, and the convenience of shopping where and how customers prefer. In 2018, it appeared to be in the strongest position of the three largest …show more content…

7). I will attempt to identify and analyze some of …show more content…

Accordingly, Kohl’s must focus on cloud management elements such as visibility, insights, recommendations and automated actions, to reduce waste and increase revenues, while “leveraging AI and ML to control and optimize their cloud environment” (Zulhusni, 2022, para. 12). Differentiation strategy to support the cost-focused strategy Kohl’s can hardly compete with Walmart and Amazon in terms of prices, or product variety and it appears to be caught by “death in the middle” as it still has not returned to pre-pandemic sales performance, whilst its rivals/competitors are enjoying big gains from the increased trend towards strong consumer spending (Meyersohn, 2022). Kohl’s has good product quality, but the most relevant differentiation strategy must be based on customer service which is not cost or capital intensive, and which can be leveraged through the company’s culture and values, and communicated to all stakeholders in the effort to remain a going concern in such a highly competitive

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Kohls discount store has things for you to improve homes and get ascertained that usage you will want to buy from this online store is something that will assist you when you make online discounted purchases when you do from this store. You can also avail food and beverages from this store with Kohls coupon codes which lessens costs impended as you are eager to purchase from a this store which has logical use of tokens you will need. If you are interested in buying with Kohls coupons codes it is important to through discounts and purchase with Kohls coupon codes, stuff which is needed when you purchase with price cuts that are incumbent to be used. Make assists is usage of Kohls coupon codes which lessen retail cost with purchases from this

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Kohl’s a company that takes care of their customers, employees, and those that are less fortunate. Their focus is the well being and the growth of the families that work for them and the families that maintain the department store open. In other words, it’s core is based on helping others. The system designed to convenience everyone involved. As a result, it has spread to 1,160 locations in the US, 986 being innovative stores that are 88,000 gross square feet of retail space, and 178 non-innovative stores in 55,000 to 68,000 gross square feet of retail space.

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In the review of the corporate level strategy, we can see many different competitive advantages branching from their use of corporate diversification and vertical integration. Going deeper into those strategies the three elements that allow for a competitive advantage for The Kroger Co. include operating into different markets, having a successful customer reward program, and by having many different locations nationwide under many different brand names. The VRIO analysis found that all three of these give Kroger’s a sustainable competitive advantage by being valuable, rare, costly to imitate and having the right organization structure business wide. In the review of the business level strategy, there were just as many different competitive

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References Dess, G., Lumpkin, G. & Eisner, A. (2012). Strategic Management (6e). Boston: McGraw-Hill Irwin. Encyclopedia Britannica (2014) J.C. Penney Corporation Inc. retrieved from http://www.britannica.com/EBchecked/topic/450063/JC-Penney-Corporation-Inc on October 23, 2014.

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Therefore, we have positioned and balanced our tenants in such a way that it’s hard for online firms to replace them. For instance, we have a shopping center that has Starbucks and restaurant that are surrounding the bigger retailers such as Ross and Office Max. Therefore, we draw customers to our shopping centers where all their needs can be met which is an advantage we have over online

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One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have

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