Kold Machine Case Summary

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1) The Kold machine that will be sold by Keurig will have many features that will distinguish it from other company's. One of these features would be to its pods. These pods contain to chambers, one consisting of syrup and the other consisting of small beads to carbonate the water. The benefit to this is that it has not been seen by the market yet. No other company has tried this so if it it will succeed, than it will be the only one too. Another primary feature of the Kold is that their pods will equal to about one dollar each. This means after a while of using the Kold machine, that it would begin to save you money, instead of going out of your way to the convenience store to pick up a can of colas. 2) There are certain consumer trends

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