Kroger Essay

Over the years Kroger Co. has followed through on many of its intended strategies and along the way incorporated new emergent strategies like improving store format, becoming better with digital services offering, private brands, ushering in a new era in customer engagement, whole foods, as well as moving into the pharmacy market. Private brand products have an increasingly important role in our merchandising strategy. Kroger supermarkets are known to stock approximately 13,000 private label items. Kroger’s company brand products are produced and distributed in three categories. Private Selection, banner brand, and value brands making Kroger’s private label products are approximately 40% of the corporate brand units sold in our supermarkets

In fact, a staple from the beginning of Kroger`s conception in 1883, to this very day has been the bakery and the meat department. Kroger Co. unlike most grocery stores that would purchase items like bread from independent bakeries. One of the differences at the time that separated Kroger from the competition was their passion when it came to pursuing quality as the main ingredients to be as profitable as possible. By baking his own bread, Mr. Kroger was able to lower the price for his customers and still make a profit. Another example would be the purchasing of large amounts of local produce like cabbage, in order to manufacture other goods from it like sauerkraut. In the earlier years of Kroger Co., Barney Kroger was able to fill a need of manufactured low cost consumables and in turn lay the foundation for Kroger Co. to be profitable company for years to

Acquiring You technology, one of the leaders in digital coupons and promotions, as well as initiating a merger with Vitacost, home of very skilled and talented teams of associates that creates a consistent platform that includes advanced technology and ship-to-home fulfillment centers. Together the experience and knowledge gained from acquiring and merging with these specific companies has helped give customers the means to interact with Kroger whenever and however the customer chooses to. Now more than ever Kroger customers are taking advantage of their digital offerings, receiving digital accounts that provides unique benefits and offerings accessible by Kroger mobile apps and social media sites. (10-K. Kroger