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Dota Longboards Case Study

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KOTA Longboards – The Profit Season 3 Episode 16 In this episode of The Profit, Marcus Lemonis visits KOTA Longboards. KOTA Longboards is a skateboard company that specializes in handcrafted high-quality skateboards. Mike and Nikki are the business owners which started in 2012. KOTA Longboards is proud that every product is made for performance and comfort. The company allows the riders to control their speed and direction. KOTA stands for “Knight of the Air.” Marcus visits KOTA Longboards in Denver, Colorado with hopes of making a deal. He wants to see if what help he can offer a company that provides its customers the freedom of landsurfing with their longboards. Mike was a former US Navy pilot who has no business experience and has no solid business plan. …show more content…

Marcus loves the products and he thinks that it is smart for him to invest. However, when he visits the location, he was dismayed that the company has only one length and size for all their products. Marcus is aware that the company is already making a big name in the industry, but he thinks it can go bigger and reach more people with some important changes. He observed that Mike has some lapses with how he operates his company and how he views the market. The problems\ The KOTA Longboards are expensive. The company has limited audience. Mike is not fully-committed in managing the business. Mike has overvalued his contribution to the company. Mike is not open to feedback and advices. The company is sharing their working space with a furniture company. Mike does not take care of his employees. People are leaving the company. KOTA Longboards does not hit the right market. The Deal Marcus strongly believes that Mike can make his company can earn more and let more people ride his longboards. Marcus offered Nikki and Mike a $300,000 deal for 40% ownership. The amount will be used to pay Josh and as a working

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