Kurt Vonnegut Jr. criticizes commercial exploitation of new technology in the modern world through the fiction short story, “The Euphio Question”. For example, the author narrates, “‘Euphoria Heights,' I said. ‘That's great!' said Lew…‘once a prospect set foot on Euphoria Heights, and you shot the happiness to him, there's nothing he wouldn't pay for a lot'” (Vonnegut 222). Today, even though most readers would think Lew's ideas are morally wrong, many people in the community would still take advantage of discoveries to make money. Vonnegut explains that in the modern world people can be self-centered and will manipulate others into buying a product, which is demonstrated by Lew's exploitation of technological developments. Many people in society