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Lego's Market Strategy In Canada

181 Words1 Pages
I'm close to Carlsbad as well and unfortunately, being childfree means no Legoland for me. Needless to say, I have generally been dissapointed in that aspect of their business practice for sometime.

I do appreciate Lego's market strategy in Canada, as the metrics show financial gains. However, as seen with the female driven line of toys, Lego must be careful of bleedthrough campaigns which may offend Canada's fickle southern neighbor.

As for catering to the Canadian hard-core Lego fanatics, Lego may consider taking a move out of their U.S. playbook and attempt to attract fanboys t Canadian Comic Con. While Lego seems to have a small presense at the Canadian Comic Con. it does not seem to have the Lego fan draw that San Diego brings out.
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