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Leroy Wells Case Summary

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Leroy Wells, the founder of Best Value Computers provided desktops, laptops, printers, computer technology and other peripheral devices to local businesses and schools in the southern half of Mississippi. As his business began to grow and technology began to advance Wells found the growing business had him faced with major decisions. With growing business Wells employed more individuals that understood his vision and had the ability to develop long-term relationship with customers. Wells expanded his business to other southern states with the intent of this business becoming even larger. However, with advance technology and growth from desktop to laptops and tablets customers demand became more advanced. Customers questioned Wells ability to provide local area networks (LANs). Therefore, to satisfy customers Wells invested in providing LAN to his current business which would allow his current business to sell, install, as well as service (Johnson & Marshall, 2009). During this transaction Wells realized this would be somewhat of a dilemma because he was extending his business to avenues in addition to his existing business. This transaction would cause the company to become more of a service than a provider of products even though this was a risk, …show more content…

Furthermore, when an individual is presenting a product or service they should be knowledgeable and able to address any questions the individual may have at that given

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