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Lidl Essay

359 Words2 Pages
The company brand is one that offers a variety of different product to customers that is coherent with its strategy in pricing. The company offers products from various countries; most of the company clients have expressed their love for the products, and store design. They can use the free Wi-Fi service and enjoy the easy and fast shopping experience to the fullest. The company owns thousands of stores around the world and its clients can find it even when traveling overseas. Twenty years ago customers were able to walk into a Lidl store and purchase an item without scanning the barcode. Through the years Lidl was able to develop a technology that had the ability to merge both the customer orders and stores orders in to their supply chain.
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