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The Supermarket: Prime Real Estate, By Marion Nestle

511 Words3 Pages

In this essay “The Supermarket: Prime Real Estate,” by Marion Nestle, Nestle discusses the different tactics used by supermarkets to attract and expose customers to more products. Supermarkets argue that people's food intake is not their responsibility, it is their own; however, supermarkets sell their more unhealthy products at lower prices.
While many people go to grocery stores for certain items, they tend to come back with extras. A supermarkets priority is to sell their products, but their underlying goal is to sell as much as possible. Some grocery stores have even hired social scientists to help learn about humans and how to manipulate them into buying more products. Supermarkets deliberate layouts allow for different tactics to be used as a way to increase impulse buys. …show more content…

Advancements in technology, allows supermarkets to track customers purchases. This knowledge helps supermarkets layout their stores in an enticing way. By placing products in specific parts of the store and selecting certain prices, supermarkets increase a customers chances of impulse buys. Impulse buys often occur when customers purchase a product they would not normally buy by making a product seem more enticing, either through looks, smells or taste.
The tactics used by supermarkets to increase the chances of customers impulse buys vary depending on the store and product. The majority of supermarkets attempt to expose you to the most amount of products as possible by using displays at the ends of aisles for high selling products, using aisles near the entrance for typical impulse buys, and giving shelf space to frequently selling products. Every aspect of a supermarket is laid out in order to increase product consumption meaning the rate of exposure correlates to the rate of

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