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Swot Analysis Of Avon Company

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1. Liquidity Ratios:
This ratio used to measure the company's ability to pay off its short-term debts as they come due by using the company's current or quick assets,
• Current ratio= current assets current liabilities
AVP= 1.34 ULTA= 2.9 REVLON= 15.86
• Quick ratio = ( current assets - inventory) current liabilities
AVON= .94 ULTA= 1.12 REVLON= 15.26
The safe rate for current ratio is 1 or up, that means the current assets can cover the current liabilities, we see that the current ratio for AVP is 1.34 which means it is it has ability to cover the current liabilities once they become due.
Quick ratio refers to the company ability to use its cash or cash equivalent to pay its current liability without using its inventory, Avon Products company …show more content…

Solvency Ratios
This ratio used to measure the company’s ability to pay its debt indicates The lower a company's solvency ratio, the greater the probability that it will default on its debt obligations.
• Debt to Equity = Total debt Total equity
AVON= -4.5 ULTA= .65 REVLON= -5.9
This ratio represent the financial efficiency being used by the company and including both short term and long term debt.
A Debt to Equity ratio of 2 indicates that the company gets two-thirds of its capital financing from debt and one-third from shareholder equity, so it borrows twice funding as it owns, this ratio as benchmark shouldn’t be more than 2 to avoid higher interest expense, and in some cases could affect the company credit score.
• Debt to assets = Total debt Total assets
This ratio indicate that the company gets all its capital finance from debt with negative equity
This ratio is comparing between the total debt and the total assets to show the company’s ability to cover its debt using its assets, ratio greater than 1 shows that a big portion of debt is funded by assets, which means, the company has more liabilities than assets
AVON= = 1.12 ULTA= .39 REVLON= 1.2
Avon products company has debt more than its …show more content…

Efficiency Ratios
The efficiency ratio is used to measure how the company uses its assets and liabilities internally, these ratios to measure the performance in short term.
• Accounts Receivable Turnover
This ratio used to measure the firm's effectiveness in extending credit and in collecting debts. The receivables turnover ratio is an activity ratio measuring how successfully a
In collecting its AR during the year, if the company has AR turnover 2 that means the AR turned over two times during the year.
Accounts Receivable Turnover= Credit sales AR average
(assume that 75% sales are credit)
AVON= 9.1 ULTA= 41.1 REVLON= 4.12
• Fixed Asset Turnover,
Reflecting how efficiently a company has used its assets to generate revenue, a higher ratio indicate of greater efficiency in managing and investing fixed-asset.
Fixed Asset Turnover= Net sales/ net assets
EVON= 1.63 ULTA= 1.9 REVLON= .77
• Inventory turnover
Inventory turnover is a ratio showing how many times a company's inventory is replaced over a specific period of time, the higher ratio the more success is the company in selling its inventory.
Inventory turnover = sales
AVON = 2.3 ULTA= 1.4 REVLON=

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