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Lone Star Studios: TV Advertising Analysis

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Our client is Lone Star Studios. They are up and coming game development studio. The studio released an indie game before which was a minor hit. They are in a process of developing a game called Flight Academy which simulates a learning pilot through various stages of a flying academy ultimately leading them to flying in combat. The game is supposed to be the studio’s first major release so they are doing everything to get every details right which has increased the expenses. The game is still six months from release date and the funds don’t seem sufficient. Too add to the woes, the studio sponsored a survey in Kotaku, a gaming website, about preordering the game and the results were poor. The result was very important because preorders have …show more content…

One effective way to promote the video game is through media advertisement. Advertising in media, either on television or on the internet, has played an important part in increasing revenue and interest of a product over the years. Advertising a product such as a video game is essential for any startup company to be able to promote the game and increase the sales for the game. Deloitte conducted a survey involving 2000 participants ranging from 14 to 75 years regarding the effectiveness of television advertising and what they found was “86% of Americans stated that TV advertising still has the most impact on their buying decisions” …show more content…

Apple introduced Metal, a programming interface, in 2014 which provides lowest overhead access to GPU which maximizes the developer's potential to pack in better features in the app.("Metal for Developers"). The developers can create a toned down game with similar sections which can act as a demo for the main game as well as provides users with updates about the game. This trend has been popular with users since they have the ability to experience the game before purchasing and are able to give quick feedbacks and the game can be polished to fit user requests(Hunter). Given that there is not enough interest and the funds are low, crowdfunding solves the cliché of killing two birds with one stone. The cost of developing the game can be offset by using crowdfunding sites like Kickstarter and Indiegogo. These crowdfunding sites help raise funds to finish the project while still retaining full rights of the game. These sites provide a platform for creators to showcase their ideas and request for funds to make that idea a reality. Some kind of reward must be given to the people (backers) who donate money towards the completion of the project. Rewards can include thank you letters, signed video game artworks, and exclusive contents once it is completed. Some of the most successful projects in Kickstarter have been games including Pillars of Eternity which

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This ad is based off the idea of phonology in which they are playing around with the spelling in order to make their point of eating more chicken. They incorrectly spelled chicken as “chikin” and we’ll as “weel.” This is clever and humorous because most native English speakers/readers can still comprehend what the cows are attempting to explain. However, if an ELL were to come across this billboard, they would be very confused with everything displayed, especially if they are not familiar with Chick-Fil-A and how cows are encouraging more people to eat chicken, so that they will not be eaten. The cows spelled out “chicken” as “chick –c”, and “in” rather than “en.”

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In Eric Schlosser‘s essays, the author shows how the social media are targeting children by their ads and advertisements. He exposes the negative side of advertising especially when children are implicated. The author explores children’s cooperation with these companies whether consciously or unconsciously through their behavior and ways of convincing their parents to get them what they want. He mentions how these same parents by lack of spending enough time with kids pamper them and don’t refuse their desires. Schlosser gives more explanations by introducing several examples of these companies such as Disney, McDonald, clothes, oil, and phone companies, too without openly blaming neither of them.

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Ancemerfed, Running a commercial during the Olympics is smart marketing/advertising because the majority of the audience is people who are fit perhaps might play the sport that they are watching on television. There are so many different brands of protein bars on the market today and if their commercial has a great hook the company is almost guaranteed to gain new customers. One of the best ways to make an unforgettable commercial is to involve some humor and of course making sure it either has a catchy slogan or icon (Olenski, 2012). Maureen

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202 Words | 1 Pages

Our perceptions of the world is largely dictated by the most important thing surrounding our environment. For example, experienced advertisers realise that choosing when and where to air a television advert is an extremely important choice because of priming effects. When viewers watch the last scene before an advert break, that last scene can activate a certain schema, which can then influence how people perceive the next advert. Consider the television show, Grey’s Anatomy. Nearly every scene before an advert break in Grey’s Anatomy ends on a depressing cliffhanger.

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461 Words | 2 Pages

In this case, the president and chief executive officer of Valley Systems Matt Tucker notices that his company cannot get the target this quarter. There is a solution which is those larger orders were moved forward so that they shipped in the current quarter, however, choices always have consequences, if they decide do things like that their customers will face different problems. For instance, several small orders would have to be pushed from the existing quarter to the following one, forcing these companies awaiting product to deal with the inconvenience associated with delay, while the customers who have larger orders would be required to pay their products earlier. As a result, the ethical dilemma in this case they will face is reputation

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345 Words | 2 Pages

The National Rifle Association (NRA) is a non-profit organization founded in 1871, which advocates gun rights. With more than five million members the NRA, is seen as one of the top three most influential lobbying groups in Washington, DC. While watching the NRA Ad, I expected and noticed that the lady in the NRA Ad, spoke on the right/conservative side of the spectrum. Because the NRA is conservative, it was expected that the Ad addressed a problem with there not being enough access to guns. The lady in the ad uses the word “they” several times to address the left or liberal side of the politic spectrum.

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942 Words | 4 Pages

Primary Market: Call of Duty Carl is a hardcore gamer where gaming is his passion. He grew up playing video games and the nostalgia is the driving force behind video game purchases. Intense action games such as Call of Duty and Halo are Carl’s favorite. He wants great graphics and believes gaming on a console is the best way to achieve this desire. In addition, Call of Duty Carl wants the best product he can afford, not only for himself, but his family as well.

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In games today developers add a lot more factors into the game to make it more challenging, competitive, playback worthy, and

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The American dream: a husband-the breadwinner, a wife-the homemaker, two point five kids, and a house with a white picket fence. The wife is never pictured as the successful one, she is always dependent on the husband. A woman who earns more than her husband is seen as a threat to his masculinity. Thankfully, this notion is changing in today’s society. What is not changing however, is the lack of smart and womanly as coexisting descriptors.

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Similar to television, advertisements have begun to attempt to combat the negative stereotyping that Arab Americans faced following the events of 9/11. It seems that a main theme that many advertisements attempt to address is the misrepresentation of Arab Americans as unpatriotic. The American media has created numerous advertisements with the sole purpose of changing other American's views on Arab Americans, but similarly to the television strategies these advertisements can in fact harm the Arab American community. In many advertisements, you can see an Arab American who is made to look like they are living the typical "American dream". Asultany* highlighted a specific commercial in particular where an Arab man was shown speaking about the

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277 Words | 2 Pages

Technology was advancing each generation , in the Baby Boomer Generation arcades was a new attraction to children. The early arcade games that were popular were part of amusement parks, they were known to be shooting galleries, ball toss games, fortune tellers, strength testers or mechanical musics. Though, coin-operated arcade games were more video game operated because they contained short levels, intuitive control mechanisms and the difficulties would rise as the levels changed. This encourages players to keep paying the arcade video game machine to continue playing. The idea is to influence the goal of being the best or wanting to overcome a ordeal,a challenge this would make the player keep paying the machine to keep playing.

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The company’s choices for products, promotion, price, and place all reflect its mission statement as well as its aims, target audience, and objectives. Their strategy and ways for expanding intellectual property in different sectors are ethical and seem effective, due to increasing in recognition of Ubisoft as game company that entertains and enriches the life of its gamers. This success should assist the company within the game development, cinema and television market and ensure that the business mix is sustainable in the future and will provide educational

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929 Words | 4 Pages

Dolce and Gabbana is a high-end Italian clothing company that was founded by Stefano Gabbana in 1985 targeting women primarily, famous for their superior sartorial content. It was not until 1990 that menswear collections started to appear and made its entrance in Dolce and Gabbana stores. In 2007, Dolce and Gabbana released their spring/summer ready-to-wear collection that targeted individuals in the upper class who wanted to dress casually but still feel expensive. This advertisement caused controversy amongst women about objectification. However, the advertisement also targets the social group of men being represented as dominant, powerful and in control in order to sell clothes and the idea of confidence through wearing Dolce and Gabbana clothes.

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Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),

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1554 Words | 7 Pages

A creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes.

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