The “Like Kanye Loves Kanye” meme originates from what may be most obvious, the vain reputation of rapper Kanye West. The world is familiar with Kanye for not only his music, but his selfish personality. For example, in September of 2009, Kanye interrupted Taylor Swift’s speech after she won the award for Best Female Video at the MTV Video Music Awards (Know Your Meme). He got on stage, took the microphone from Taylor Swift, and proceeded telling the audience that Beyoncé had “one of the best videos of all time” (Alessandro R. C. ). The picture shown in the meme comes from this specific incident. In addition, the meme also alludes to the cliché saying “I want someone to love me,” which is common for people to say who are looking for a relationship. The phrase typically appears in song lyrics and movies to describe the kind of love someone wants to have.
To Want a Selfish Kind of Love
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Analyzing this idea, the meme also uses the type of humor known as irony. Ironic humor involves “incongruity and discordance with norms, in which the intended meaning is opposite, or nearly opposite, to the literal meaning” (Nichols). Therefore, the chosen meme is ironic because the creator seems to be asking for the kind of love a conceited person has for himself or herself. When in search of love, one does not typically desire selfish qualities in their spouse or mate. However, the meme suggests the creator wants to have a love like Kanye has for himself. The desire for love from a self-centered human being is ironic since selfish individuals only have love for themselves and would not be willing to put someone else’s needs before their own. The kind of love the creator is looking for is incomparable to Kanye’s love because being loved by an egotistical man more than he loves himself does not