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Lyndon B. Johnson's Peace Little Girl

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On September 7th, 1964, one of America’s first and most controversial political campaign ads aired across the tv sets of hundreds of thousands of American citizens throughout the nation. This ad, titled, “Peace Little Girl,” was designed to aide Lyndon B. Johnson during his 1964 presidential campaign against Barry Goldwater. The ad immediately begins with a scene of a young innocent girl plucking off the petals of a daisy and counting each petal as it falls to the ground. After she reaches nine, an ominous male voice initiates a mission-control countdown from ten to zero as the camera zooms in on one of the little girl’s eyes. At the end of the countdown, the camera is so far zoomed into a close-up of the girl’s eye that the screen is completely …show more content…

As the voice of the innocent young girl counting the petals on a daisy goes “one, two, three, four, five . . . nine,” viewers are shown a euphoria-producing picturesque scene of a cheerful and naïve child standing in a peaceful field with her daisy. A husband and wife, with children of their own, watching this might see their own innocent daughter or son in the place of this child. However, once the deep voice of an adult male begins counting down, while the camera zooms into darkness, the tranquil scene of the summer-like field and the gleeful child disappear thus taking away the euphoric feeling it produced and exchanging it with a scene that incites fear and anxiousness – a nuclear bomb detonating. The camera zooming into the girl’s eye and immediately displaying the atomic bomb blowing up suggests that the little girl just witnessed this life-threatening event with her own eyes – surely an unimaginable horror for all parents. The families witnessing this play out on their tv screens might not be as keen about this situation as they were when it was all sunshine and rainbows. What can these parents watching possibly do to prevent this atrocious event from happening to their own children? Well,

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