Internal factors happen inside an organisation the staff are likely to have direct control over it. External factors happen outside the organisation and are less likely to have a direct control over it. The businesses reputation or image may affect a business internally as a customer may have suffered poor customer service and this would have a negative influence on the business. Just as exceptional customer service would have a positive affect on the business, Other internal inlfuences on an organisation would be staff changes or issues. Staff within one grouping may not work well together so staff may have to be moved around or staff changes due to promotion etc. The décor of the business. Also a lack of skills or experience could affect