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Macy's Credit Card System

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Introduction
Problem Statement
A small brick-and-mortar establishment focuses its production and sales activities in designer apparel that also includes handbags and shoes. As a small enterprise, the firm hires two full-time and three part-time workers to handle its customer traffic. The company website offers a handful of products on display in its stores and clients must physically visit the store to make a selection and purchase the products. Consequently, the firm is unable to gain significant market coverage and thus it seeks to integrate online technologies to facilitate
Two Technologies
Given the scope of the requirement in the business, two modern technologies appear fit for the purpose. The first technology is wireless, mobile computing, …show more content…

The firm integrates mobile services through customization of its mobile application for use in different types of mobile devices (Desai, 2016). Then, the enterprise integrates renowned online payment systems using credit and debit card to facilitate faster payment processing. In particular, Macy’s introduced the Macy’s American Express Card or Macy’s Credit Card to enable customers purchase products faster and conveniently using their customized credit card system.
Bluefly’s Cloud Computing using SaaS
Bluefly focuses on the adoption of Software-as-a-Service model to reach its clients. By using SaaS, Bluefly can select the type of functions needed at any given time (Kumar & Vidhyalakshmi, 2012). Consequently, all operations are online, thereby eliminating unnecessary hardware and software purchase costs.
Technology Benefit
Bluefly’s adoption of cloud computing’s SaaS service has reduced operational issues since most business activities are conducted online. Secondly, the firm has reduced its operational cost, thereby boosting its profitability since it has reduced the cost associated with fixing and troubleshooting hardware and network problems. Bluefly enjoyed less initial capital investment when shifting operations online while increasing the level of collaboration among …show more content…

More importantly, customers can view the products they need to purchase and select these products from the comfort of their mobile devices that may include smartphones, iPhones, tablet, and phablets among others (Desai, 2016). Clients can then place an order and pay for their orders through a secure site that comes equipped with an end-to-end encryption. Likewise, the organization benefits by introducing better online CRM systems to facilitate better service delivery. The firm can create customized adverts for its customer niche. The firm can then use data collected through mobile computing to inform future decisions.
Cloud Computing
Cloud computing meets the organization’s needs by introducing a wide range of services and storage capabilities that facilitate the streamlining of the firm’s processes. Cloud computing has an option to integrate mobile data processing and secure online payment processing (Kumar & Vidhyalakshmi, 2012). The technology ensures that customers have access to the company’s content through mobile devices or laptops, which increases the level of access.

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