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Macy's Competitive Analysis

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One of our strongest competition and one of the most direct competition of our Company. Macy’s has undoubtedly one of the scariest retailers out there, their strategies are reasonably similar to ours. Both are two of the oldest retailers operating today. Both with over more than 100 years in business. During the beginning days, they where both the staple retailing stores of the 20th-century shopping. Both, are struggling with e-commerce because of the sudden expansion of the market. JC Penney had a various debt problems because of the past CEO Ron Johnson. After taking on billions of dollars in debt, the company is expecting to turn its first annual profit since 2011. Overall, the success of the Company is gradually getting better. Macy’s, on the other hand, thrived during its post-recession years. By taking advantage of its competitors woes. Although, its retailers have been struggling. Investors have been clamoring for Macy’s to unlock …show more content…

Currently Wal-Mart is one of the biggest stores in all of America. It currently hold various stores nationwide and worldwide. Our reason in including Wal-Mart as one of our greatest competitors is because of their vast amount of merchandise. Although, JCPenney and WalMart contain some minor similarities, WalMart is targets more the masses. While, JCPenney tries to find their customers by their marketing strategies. Overall, WalMart is a ‘Super’ store in which people go for the lowest prices as possible, But in JC Penney our advantage is quality merchandise. Although, both companies for the most part could be considered similar, they are not. Some of the merchandise located in JCPenney can't be find at Walmart (Cloths, Furniture, etc.) which in turn gives us a competitive advantage when looking for customers. Despite the fact, that WalMart could be theoretically bigger, JC Penney hold an advantage in which they can ‘predict’ better numbers for

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The JC Penney Company is a united states based company and is among the leading companies in the apparel and home furnishings especially in the retail sector. The JC Penney Company is dedicated to fitting the American diversity with quality, value and unpatrolled style. JC Penney has opened up many stalls throughout the country where they offer different products with a wide range of sizes, fits, shapes, occasions, budgets among other considerations. For a very long time JC Penney has been raising in the market until the recent past when it seemed to be making the wrong decisions.it was among the largest American mid-range store. They have been very successful with the expansion of their stores all over the region and even with their expansion

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Dillard’s has a better earnings per share, yet again this is reflective of corporate strategy rather than reality. Dillard’s decision to buyback most of its shares has grossly diminished its shares outstanding which creates a higher EPS. Dillard’s also made the decision not to issue high dividends to shareholders and this is reflected in their DPS which is about one sixth of Nordstrom’s. Not only do the ratios show that Nordstrom is better at issuing dividends, they also show Nordstrom’s ability to create value in the market. Dillard’s buyback strategy has created a scenario in which their shares market value and book value barely differ.

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Retail positioning aims to provide competitive edge by differentiating the retailer from its competition. This differentiation can be achieved through retail offerings that appeal to, and are easily identifiable to by its target market. This process is done by selecting market segmentations and matching them to the retail offerings as precisely as possible. It is vital to understand the consumers needs and wants in order to make a proper match and be distinguished from other retailers. Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach.

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Nordstrom is usually located in shopping centers, specialty centers, and central business districts. Nordstrom also has stores in both location choices to further availability to increase its target market, who prefer shopping in these two retail locations. Nordstrom allows customers to search through multiple level stores to find exactly what they want. Nordstrom also has helpful sales floor associates to guide customers to the products they want. .

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The best recommendation for Macy’s would be to take full advantage of this distraction. Fist, Macy’s could begin to find areas with limited retailers in a well populated area. This exposure would allow Macy’s to use its brick and mortar store as well as one of its online shopping techniques discussed earlier to lure new customers into either physically or online shopping with them. Furthermore, Macy’s should explore options in social media exploitation.

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