Advertising and promoting a product usually means being happy, optimistic, and supportive of the product. Happy and upbeat music mainly does the trick when trying to push this point across. In the Magic Doritos commercial there is no background music at the beginning, but that is okay because this is where you receive the background information for the scene. A man is watching his friend’s apartment while he is away and the friend tells him to water the plant and feed the fish and then says goodbye. There is a skip forward in time to the day the friend is supposed to come back home and the fish is dead, the plant is dead, and the house is a mess. This is where the music kicks in with an upbeat song as the man rushes around the house. Without