The makeup trends throughout the world are ever changing and there will always be something more popular or better. The trend that has sparked in the past 3 years has been the cruelty free and all natural makeup. Today there are higher numbers of vegans and vegetarians and they will just keep increasing, and because of this they do not want to put of makeup that caused harm to animals in the making of it. The early adopters and the people who kicked off this trend, are the famous makeup artists and celebrities such as Bella Fiori. They are using social media such as twitter and instagram to promote their feelings towards cruelty makeup and what kind of makeup they purchase. Although people are trying to become more environmentally friendly, the cruelty free and all natural makeup trend will hit a tipping point but will become mainstream because once the major makeup companies start creating their makeup cruelty free and all natural, they will not go back. Cruelty free and all natural makeup is poised to take off and become mainstream. The trend has been increasingly rising in the past three years and is starting to level off. According to the Crimson Hexagon website, there has been online conversations and group chat rooms that have been discussing the eco friendly/natural ingredients. These discussions are said to be the most widely discussed topic on social media. The large and well known makeup companies will keep the cruelty free and all natural makeup because it is