Malcolm Gladwell described a chair that was designed with more back support, adjustable arms, a hinge that does not pull your shirt up, and is made using mesh. The chair was designed by a man who had successfully designed office chairs in the past, so there was little to no market research before designing the chair. After the chair had been designed it received high scores for comfort, but aesthetically it receive very low scores. Designers and facility managers tested the chair, but did not like it. People started to warm up to the design of the new office chair, sales grew, and the chair became the most successful office chair. The design of this chair proves that market research does not always cut it when trying to design new products.