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Malcolm Gladwell It's A Sure Thing Analysis

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Throughout Malcolm Gladwell’s passage, “ It’s a Sure Thing”, he conveys the central idea that Turner is not truly a risk taker, and that all his risks are calculated and thought thorough. In the text Gladwell uses a change of connotation throughout the text to show how Turner is not truly a risk taker. He also goes into more depth to show more detailed thinking behind the so called “risk”. In the beginning of Gladwell’s passage his connotation towards Turner is positive. He portrays Turner to be a spontaneous person who is never afraid to risk it all. In the passage Gladwell says,”He gave the impression of signing contracts without even reading them.” (Gladwell 18) This makes him seem very impulsive and confident in his decision a hundred percent of the time. He talks about Turner’s optimism toward purchasing a run down radio station, WJRS, and turning into a big hit. Despite the positive connotation of Turner and his spanatic decision making in the beginning, Gladwell gradually uses a change of diction to change his connotation to be a negative one. Gladwell changes his description of Turner from, “ He was Captain Courageous, the man with nerves of steel…” (Gladwell 16) to, “It’s because Turner is a cold blooded- bargainer who could find a million dollars in someone’s back pocket that the person didn’t even know he had.’ (Gladwell 63-4) In this …show more content…

Overall throughout the passage, “ The Sure Thing”, Malcolm Gladwell develops the central idea that Ted Turner is not truly a risk taker and that all his risks are calculated and thought through, by using a change of connotation and by going into more detail about the background Turner’s

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Because of the slavery experience, he had very little freedom, making it hard for him to marry, move without permission from the masters, own property and even make any earning of money. From his vision and belief in God, Turner thought of masters and white supremacy as against the God’s way of life in which human beings are to treat each other fairly. Based on that, he thought that the masters were inhuman and did not have respect to what God had created. He spread this gospel to many people who later joined in his rebellion fight.

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He points out personal facts about how he feels when he says, “I often found myself regretting my own existence, and wishing myself dead; and but for the hope of being free, I have no doubt but that I should have killed myself or done something foe which I should have been killed”. The words that he uses explains the emotions that he was going through and to build an appeal to emotions. Throughout the time that he has been expanding his knowledge he runs across the word “abolitionist” which means it’s a movement to end slavery. He was always eager for someone to speak about it and he was ready to listen he says, “I did not dare ask anyone about its meaning, for I was satisfied that it was something they wanted me to know very little about”. He says this because he realized that the word is spoken very rarely and he knew if he spoke that word and someone heard him, he could get penalized.

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