Managerial Implications
This result can’t be generalised overall on all people. Data from different countries, age group should be taken to generalise result.
Conclusion
Once a bad gossip on a company is made, it is difficult to modify. Positive image helps a lot. Gossip is a powerful tool to gather information.
Article 7: Johnson, T. W., & Francis, S. K. (2006). Personality Factors and Dress Style Tribes of Undergraduate Students. Research Journal of Textile and Apparel, 10(2), 69-77.
Purpose
Explore the personality which gets reflected by one’s mentality, subscription to a dress and style.
Findings
There are theoretic implications on social aspects of dress and appearance, marketing and retailing of products associated with brands,
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Style of dress is a hard topic to study as it is relied on various traits of personality.
Article 8: Jin Gam, H. (2011). Are fashion-conscious consumers more likely to adopt eco-friendly clothing?. Journal of Fashion Marketing and Management: An International Journal, 15(2), 178-193.
Purpose
Study whether shopping orientation and fashion are determining factors of EFC purchasing intention.
Methodology Adopted
Survey was made to see effects of shopping, fashion orientation and environmental concern. 329 questionnaires were gathered from female consumers who were in between 18-25.
Findings
Linear Regression showed that fashion orientation, shopping orientation and environmental concern are most significantly related to consumers purchasing intention on EFC.
Managerial Implications
The findings are constrained to young consumers female, in USA. Apparel Industry has to give enjoyable retail factors to catch EFC customers who are young.
Conclusion
Fashion leadership has attracted the attention from educators and marketers because of their part in fashion diffusion. Consumers who like shopping will buy EFC in near
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Study the role and contribution towards place and spaces in the theory of consumer culture.
Methodology Adopted
Ethnographic based work was carried out. The study of interviews and shops conducted with its 3 male tattooists, 2 managers and young female worker.
Findings
The changes which affect heterotopic places in tattooing world impact the body identity were shown. Symbolic exchanges which make place and take place between shops were highlighted.
Managerial Implications
A single network is involved which extremely focusses on female apprentice as important informant. The woman are emerging in the tattooing world and transforming gendered practices.
Conclusion
Links between the bodies and corresponding heterotopic places and utopia were established and studied. The role of spaces-sites is highlighted very well.
Article 11: Bacchini, F., & Lorusso, L. (2017). A tattoo is not a face. Ethical aspects of tattoo-based biometrics. Journal of Information, Communication and Ethics in Society.
Purpose
Explore social and ethical issues of tattoo recognition technology (TRT), TSDT i.e. similarity detection of tattoos which is used by police departments.
Methodology