Sports marketing is much more unique than other businesses because of the emotional connection people create with the organization. Mark Cuban provided examples of this through his video when he said fans would reach out him and send him emails to thank him for the Mavericks success and he would respond to them which would also help create this connection. These email would come from parents or children who were sick, this shows how dedicated and loyal fans can truly become. Another example is how parades would be thrown after the Dallas Mavericks had won the NBA championship which shows how invested these fans are into the organization. Cuban even goes deeper to explain how there is a different type of energy in the air whenever the Dallas Mavericks win versus when they lose. My personal favorite definition of sports marketing that was a combination of Shanks and Evans is ‘Sport marketing is the specific application …show more content…
With all businesses this starts off with the target market, who are these businesses trying to reach and why is this particular consumer going to purchase your product. Teams who believe winning will solve all of their problems will never reach their full potential because winning will only solve minor problems. If a team were to never market themselves then the