The Promotion Process Analysis

Promotion

Generally, promotion is communicating with the public in an attempt to create awareness and persuade them toward buying products and/or services. The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. Promotion means a method is used for getting people to create awareness among people about products or services being offered by the company. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all traditional ways for promotion. Promotion is the method for providing the link of information between the seller and prospects of the products or services..

The choice of a promotional strategy will be dependent upon objectives,

The different teams are involved. So there is need for coordination among different teams, sections, divisions, departments and locations of the company. The coordination is needed horizontally at same level, vertically from corporate plan to departmental plans, internal within the teams or departments, external with advertising and public relation agencies.Integration of all marketing tools, approaches, and resources within a company that maximizes impact on consumer mind and which results into maximum profit at minimum cost.

Generally marketing starts from "Marketing Mix". Promotion is one element of marketing mix. Promotional activities include different promotional tools like advertising, personal selling, publicity, and sales promotion. It also includes the new tool those developed with the changing time like internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. Relating to product life cycle of products or service or company an integration of all elements of marketing mix is needed get the competitive edge over other competitors is needed

Internet as a Marketing

The Internet gives people a greater amount of information as we need. It is the best way to get a comparison of the products that we need. If we are interested in buying, it is best for us to check the Web sites. Also if we would like to make our own Web page we can do this, without paying a lot of money.

Online advertising

Peter J. Danaher and Guy W. Mullarkeyexamined factors that might impact on web advertising recall and recognition. These factors include the viewing mode, duration of page viewing, and web page context factors, including text and page background complexity and the style of the banner advertisement.

Christian Rohrex and John Boyd stated thatwebsite’s long term success often rests upon its ability to balance two fundamental and frequently conflicting needs: the need to sell ad space so that the site makes money and the need to keep users happy so that they continue to visit site. Sites that effectively strike this tenuous balance prosper, while those that do not become increasing unpopular, either with users or with advertisers and shareholders. A growing body of research has revealed principles and guidelines that designers can use to optimize this balance and at times, to create a Web experience in which advertising and page characteristics actually work together to enhance – or at least not harm – the user