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Marketing Strategy Of Halal Marketing

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Recommended: Religion and how it affects marketing

1) Executive Summary: In this report, it will provide a general understanding about Halal and Halal marketing. The Halal word means lawful, and it does not only apply to food and beverages, but also what contains our clothes, our behavior and actions and many more. Three main reasons of why Halal marketing is growing globally, due to a growing religion, great target market and a potential market in the business industry.

Concept of Halal marketing is to ensure that the human body that Allah ensured us with is to be kept clean of what was prohibited in the Holy Quran and Sunna’s.
With the start of Halal marketing, three major countries are starting to produce Halal products, and they are Malaysia, Indonesia and Pakistan.
In this report, examples …show more content…

As for its strategic factor, is to provide good quality products, attaining products from different source, raise awareness of the important of Halal and be the best market out there. Therefore the strategic plan is to expand the Halal line and understand the target market.

Issues and limits Halal marketing is facing is, lack of published scholarly literature, certifying authorities are not united and some products cannot be tested to ensure it is Halal. There are challenges and problems the Halal marketing is going through as well, such as consumer having trouble with identifying some basic content in products, manufacturer have difficulty in getting product certified and false Halal logo leads consumer to have trust issues with the Halal marketing.

In conclusion the outcome of Halal market is that it is a growing market and there are suggestions and recommendations can be followed to solve some issues the Halal market is …show more content…

 Marketing Strategy of Halal Production: Starting a concept of marketing strategy in the business world should have an objective, and these are the Halal marketers’ strategic objectives:
 To encourage people to buy the best food in the world through buying the Halal food products.
 To use the advantage of the current technologies and communication channels to formulate and implement strategies for marketing campaigns.
 To gain universal competitive advantage with the best Islamic financial service or production.
 By providing certified Halal products they are filling the market growth and achieving market domination.
 To encourage operators of travel, tourism and hospitality to use Halal products.
 Be the best Halal-related product provider.
 Promote the Halal industry to be the best innovation of the century.
 Reward the individual’s outstanding personal achievement in the Halal industry.

Strategic factors Halal marketers are following:
 To ensure the good quality of raw food materials to install manufacturers’ confidence in producing more Halal based products.
 To focus on the competitive advantages of attaining products from different source to the food

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