Marshall Mcluhan And Fiore's Use Of Figurative Language

535 Words3 Pages
Published in 1967 yet immensely relevant to the world today, Marshall McLuhan and Quinten Fiore’s The Medium is the Massage explores the concept of media and its effects on society. With a combination of strategically arranged text and images, McLuhan and Fiore criticize the value placed upon print, rationality, and the visual sense that characterizes the way we often think and communicate. They challenge readers to free themselves from one point of view and open their perception to learning in new ways. One passage in particular comments on the effects of these values on education; how youth are situated between the worlds of traditional academics and modern technology. (18) The passage uses figurative language to emphasize the “difference