After World War II, Europe’s culture began to modernize and shape to the condition it’s evolved to today. Most Europeans believe that the negative connotations associated with this change are the direct effects of Americanization. This was the idea that the United States was imposing its economic and cultural intent on Europe without their encouragement. The new trends in Europe seemed very “American” to the locals and they were discontent with these ideas. The opinion of Europeans reflects the fear of the United States exceeding Europe’s standards and becoming the dominant country. Americans have aspirations to accomplish the tasks Europeans have, but they also are desperate to share their culture. Lastly the mass culture between the two …show more content…
This is the set of principles and concepts that develop from a common exposure to the same media, news sources, music, and art. English is a common language between the two areas, which assisted in the advancement of American customs in Europe. No one could compete with the USA because of its compelling commercial arguments. The film industries in Europe were affected by the war, and once American films ventured to Europe they were doomed. Between the 1920s and 1960s, the films were where people learned about the United States. The spread of American movies and television shows concerned the parents. They though “they were losing control over their children, that the young would be ensnared by American movies, television shows, advertising, and fast food, leading the, to renounce the cultural heritage held dear by adults” (Pells 240). It did slightly encourage the young Europeans to rebel against the older generations and forms of authority, which refined the generation gap. Literature from America also voiced the feeling of alienation and isolation to the European population furthering the defiance of young people. Fast food arrived in the modernization of Europe, and furthered their resentment towards Americans. They believed that it eroded family traditions and caused the youth culture to unappreciated dinning. This food was appealing to Europeans because it was convenient, cheap, …show more content…
America and Europe were both competing for global supremacy in trade and technology, but the idea of globalization scared both of these regions. Both America and Europe improved in various degrees from the inspiration of one another. This novel truthfully illustrates how the different opinions of Europeans and Americans and mass culture effect their ongoing